I’ve put together a shortlist of at least seven types of freelance writing. You may not be a freelance writer, but consider a kind of work that resonates with you. 

Scoping is a crucial planning phase that helps focus resources and reduce costly rewrites or write-offs. It’s also a painful discipline for a prolific idea generator like me. In my youth, I had a propensity to think-do. Decades later and having project managed over $130 million of cause-driven internships, I’ve come to appreciate a ‘think-PLAN-do’ approach. Besides, no-ones loves running into a brick wall half-way through the project because of poor planning.

Writers are matched depending on skill-sets, fees and availability related to the desired outcome of a project. Preferably one person can fulfill multiple roles, but since I have a prolific amount to content to curate, I suspect one person can’t do it all before burning out. The diversity of styles will enhance the overall project. Budgets do impact priorities, so it’s an excellent idea to triage freelance talent into different price-points—some at $15/500+ and some well below that.

“While there are standard terms used to describe writing roles; Editor, Writer, Researcher, Copy Editor. Proofreader, Subject Matter Expert Content Writers, Copy Writing. 

1) Paradigm Writing

Objective, somewhat matter-of-fact content that reads like a laundry list of academic papers. Nevermore than 500 words, infused into almost any post or Kindle Book. These ‘soon-to-be’ signature frameworks become like mantras to readers over time. Paradigms are the glue that holds a collection of jobs together. They could grow to form the basis of speaking gigs (another bucket list item).

  • i.e., Research a few theories such as; Brief Solution Focused Therapy, Maslow’s Hierarchy of Needs, Anthony Robbins NLP. All three contribute ideas that re-formulate a newly branded framework. i.e., 6 Basic Human Needs (someone else’s work) becomes 7 Fundamental Human Desires (my words). Mostly rewrites on an idea previously written by others.


2) Story Writing

Stand-alone embellished pieces, with a dab of fiction, peppered between two truths. They act as metaphors to support a bit of theory presented in a way that helps the reader relate. i.e., a story about ‘belonging’ (a basic human need) but from a transgender perspective. The story can stand on its own or weave through a more extensive piece containing theory. Stores help bridge theory to how/why this issue is essential to the reader. — rarely longer than 500 words.


3) Editorial Writing

It begins via a Dan Trepanier vlog (Videoblog) ramble, infused with passion, energy, craziness and fun. 10-15 minutes in length. Its when I talk about some process of self-awareness and skill development — stuff like that rolls off my tongue even while sleeping. The focus here is to bring passion, life and energy to any topic. Watching compliments reading by tapping into another learning style. Vlogs answer the fundamental question ever student asks — why is this issue important to me, and what can we do to make a shift in my life? Vlogs use quality lighting/sound, camera, staging and Final Cut Pro editing (I have some of that equipment, but the teleprompter is on my wish list). 

4) Issues Writing

A journalistic style of writing that pulls in different perspectives, quotes, references to other works or interviews. At least 500 words are yet closer to 3000. These read more like magazine articles.


5) Testimonial and Creed Writing

Journalistic in style. Perhaps a tad ego-based but for sure designed to promote my brand. I was touched a few years back when a writer I had worked on for a large national project decided to write an unsolicited story about me. Ok, so I don’t need another one of these biotype pieces in my war chest, but perhaps there’s value in wring stories about people as they relate to a movement. Write stores about the Creed. Everything you produce should chunk up to this Creed.

6) Sales Copy

A collection of concise templates designed to move a client to the next phase of engagement (up-sell). A series of pitches intended to persuade you to subscribe and participate in a fee or free offering. Every posting infused with an up-sell. Most of our writing requires an email, membership or purchase (course/book) to get access to more.

7) Proof Reader

Proofreading my work often involves minor or major rewrites — moving things around. Of all the writing roles, I believe this function should be outsourced at a lower cost to someone in a developing country. I am likely to have a far better command of English, grammar and punctuation than I ever will.